Air Miles program members can proceed to make use of their collector playing cards, and their miles will robotically convert to “Blue Factors” at an equal worth upon this summer time’s launch, with no motion required. BMO Air Miles credit and debit card holders also can proceed utilizing their playing cards uninterrupted and can obtain extra program particulars within the coming months.
BMO revamps Blue Rewards with easier, personalised perks
The financial institution mentioned Blue Rewards will function a simplified reserving expertise for flights, inns, and automobile leases powered by Expedia Group. It can additionally construct on current modifications, together with the flexibility to earn points on grocery and food deliveries when in-store receipts are scanned utilizing the Blue Rewards app, in addition to bonus factors at most grocery retailers and wholesale golf equipment throughout Canada.
“Blue Rewards fully reimagines the loyalty expertise with the consumer on the centre,” mentioned Mathew Mehrotra, group head of Canadian private and enterprise banking at BMO, in a information launch. “With a digitally enabled platform, we’re making considered one of Canada’s most celebrated loyalty applications even higher by delivering easier, versatile, extra personalised rewards for collectors and serving to them make actual monetary progress daily.”
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Shell leaves Air Miles for Scene+ loyalty program
BMO acquired the Air Miles program in 2023 for US$160 million after its U.S. mother or father firm LoyaltyOne Co. filed for chapter. It is without doubt one of the oldest and largest loyalty applications in Canada, with round 10 million energetic customers on the time of the acquisition. Collectors earn Air Miles by way of taking part shops, companies, and fee playing cards, which could be redeemed for “aspirational rewards” like merchandise, journey, occasions, and sights.
In the meantime, Shell Canada introduced Monday its long-standing partnership with Air Miles is about to conclude, because the gas firm is as a substitute becoming a member of up with the Scene+ loyalty program. Scene+ has greater than 15 million members and is owned by Scotiabank, Empire Co. Ltd., and Cineplex Inc.
By bringing Shell on board, members will be capable of earn factors after they go to one of many gas firm’s 1,400 gasoline station and comfort retailer areas throughout Canada. The brand new providing is about to roll out in Alberta on March 3 and broaden throughout Canada on Might 26. That partnership may also see Scotiabank and Tangerine shoppers with eligible fee playing cards save at taking part Shell areas. Shell clients can proceed to earn and redeem Air Miles by way of March 2 in Alberta and Might 25 in the remainder of Canada.
“We listened to our members after they instructed us they wished a gas loyalty accomplice,” mentioned Tracey Pearce, president of Scene+. “As a frontrunner within the gas trade, Shell is a perfect accomplice for our ecosystem.”
Blue Rewards provides new companions, retains 400+ manufacturers
Air Miles had misplaced a string of different huge retailers in Canada in the course of the years main as much as its sale to BMO.
BMO mentioned Blue Rewards collectors will proceed to earn factors at greater than 400 manufacturers. It mentioned new Blue Rewards program companions embrace Porter Airways and Accor Group lodge manufacturers resembling Fairmont Accommodations and Resorts. Different new companions embrace Instacart and MTY Group eating places, resembling Thai Categorical, Baton Rouge, Pizza Delight, Allo Mon Coco, Sushi Store, Mr. Sub, Manchu Wok, Mucho Burrito, and Jugo Juice.
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